Victor Cruz is bringing Krystal quick meals chain to New Jersey


Victor Cruz is bringing a regionally well-known southern quick meals chain up north.

In December, Cruz and slider chain Krystal introduced plans to open as many as 5 franchises in New Jersey by the top of 2023 — the primary coming in his hometown of Paterson.

Cruz starred on the Giants from 2010-2016, catching a landing cross in Super Bowl 46 in 2012 as Big Blue upset the Patriots 21-17.

Victor Cruz is opening up to five Krystal franchises in New Jersey by the end of 2023.Victor Cruz is opening as much as 5 Krystal franchises in New Jersey by the top of 2023.

He spoke to The Post about being approached by Krystal and why he pursued the chance.

“When they told me they wanted to open not just in New Jersey, but in my hometown of Paterson, I just felt like it was a no-brainer,” Cruz mentioned. “It was something I really wanted to attach myself to, not only to be part of this franchise in a major way, but also to bring opportunity and jobs to my neighborhood where I see young people really trying to figure it out. If I can be someone to give them a platform.”

Like many enterprise offers, this one originated on a golf course.

Cruz was hitting the hyperlinks with buddy Jonathan Childs, an investor on Krystal’s board and proprietor of franchises of the chain, and their mutual buddy Billy Jones (nicknamed Billy J.), whom Cruz describes as a “connector.”

“We just talked about it all: pros, cons, what Krystal’s about, their ethos. [Childs] gave me a look behind the curtain on all of it,” Cruz mentioned. “As we continued to play, I began to ask questions. He led that they wished to open in my hometown of Paterson after which broaden from there.

“That’s what got me. I’m rooted in my hometown and giving back. If anybody wants to get to my heart and soul, they want to give back to that too, and I’m all in. Once we started to hash out the extent of it and I was in.”

Founded in 1932, Krystal presently has about 300 franchises throughout 10 states. The one Cruz is opening in New Jersey is their first exterior SEC nation.

Victor Cruz holds the Lombardi trophy after Giants win Super Bowl 46.Victor Cruz holds the Lombardi trophy after Giants win Super Bowl 46.Getty Images

Alice Crowder, the Chief Marketing Officer of Krystal, informed The Post that they need to open in “as many [states] as we can … we are in a very aggressive expansion mode, we have deals in at least three other states that are in the process of being signed.”

As a part of the growth, Crowder was profoundly excited to accomplice with Cruz.

A rendering of Krystal restaurant.A rendering of Krystal restaurant.

“After they golfed, Jonathan called me and said, ‘Do you know who Victor Cruz is?’ I was like, ‘Of course I know who Victor Cruz is.’”

“I think that’s amazing. Let’s go!” Crowder recollects answering instantly when requested what she considered partnering with Cruz within the chain’s growth. “How rapidly can we do that? Let’s get it began.

“Krystal as a brand is about bringing little moments of delight into people’s days and making them a little bit brighter. To partner with somebody like Victor to bring it into a new territory, as a way of introducing us, and helping him expand his vision, what business wouldn’t love that?”

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