Fox’s new comedy Welcome to Flatch will stream its first seven episodes on-demand on the identical day of its linear launch.
The linear community will premiere the comedy, which relies on British mockumentary This Country, on Thursday March 17 at 9:30pm. The present, which comes from Jenny Bicks and Paul Feig, will roll out its first seven episodes through Hulu in addition to Fox Now.
It marks the primary time that Fox has carried out this.
Michael Thorn, president of leisure at Fox, stated, “It’s obvious right now that it’s incredibly hard to launch any TV show in this marketplace and we want to do everything we can to set the show up for success. What we wanted to do was take advantage of our own air and give it the impactful launch that we give to all of our shows but also try something different and as out of the box as this television show is and try something unique with our SVOD partners so people could watch it at their own time and fall in love with these characters.”
Thorn, talking on the present’s digital TCA panel, added that the hope is that by the point episode eight airs on the linear community, the transfer has “given it an awareness and advantage that we’re all striving for in this crazy marketplace”.
The collection, which was handed a 14-episode order in October 2020, follows a documentary crew that units out to discover the lives of residents within the small American city of Flatch.
It follows cousins and finest pals Kelly Mallet, performed by Chelsea Holmes and Lloyd ‘Shrub’ Mallett, performed by Sam Straley, who let the documentary crew in on their lives and native present occasions. Seann William Scott performs Father Joe, a neighborhood minister, who moved to the city along with his ex-girlfriend, performed by Aya Cash.
Other Flatch residents embrace Mickey St. Jean, performed by Justin Linville, who relentlessly makes an attempt to turn out to be Shrub’s finest pal, Kelly’s frenemy, Nadine Garcia-Parney, performed by Taylor Ortega, who runs the Flatch Historical Society; and Mandy Matthews, performed by Krystal Smith), a magnetic drive of nature who lives life on her personal phrases.
It relies on the BBC Three collection, which ran on the British public broadcaster’s youth-skewing community for 3 seasons between 2017-20. The BAFTA-winning collection, which was written by and starred Daisy May Cooper and Charlie Cooper, was set within the Cotswolds in rural England.
Paul Feig, who labored on NBC’s adaptation of one other British mockumentary, The Office, directs and exec produces and likewise wrote two episodes.
He informed Deadline that there’s similarities with adapting each exhibits. “On The Office, the first six episodes [NBC] did, they really leaned in to the Ricky Gervais-style of the British Office. Ricky’s character was kind of mean but American audiences weren’t sure if they wanted to get behind a lead character that was mean. It was really that second season that we realized that he needs to be well meaning. That’s the same thing [with Welcome to Flatch] because This Country, they’re very challenging characters. We didn’t want to take that away from them but we also wanted them to be loveable and fun, like the British one, but maybe give them a little more humanity.”
Welcome to Flatch is produced by Lionsgate, BBC Studios’ Los Angeles manufacturing arm and Fox Entertainment. It is govt produced by Perkins Street Productions’ Bicks, Feigco Entertainment’s Feig, BBC Studios’ Angie Stephenson and Charlie Cooper and Daisy May Cooper, who created the unique BBC collection.