EXCLUSIVE: Steven Hein, who has labored for NBC, Legendary and Fox, has began his personal podcast firm.
Hein, who was most lately SVP, Digital at NBC, has launched Story Mill Media. The firm is specializing in working with media manufacturers to develop their content material into the audio house.
Story Mill Media has additionally accomplished a pre-seed spherical of financing, helped by Justin Borrowdale from Weintraub Tobin, to assist finance its personal slate of podcasts.
Hein was liable for NBC’s podcast technique, overseeing audio collection primarily based on The Good Place, Brooklyn 99 and Law & Order.
He additionally labored on digital content material for reveals resembling The Voice and The Good Place, incomes the community three Emmy nominations within the brief kind and interactive classes.
Prior to becoming a member of NBC in 2017, he was SVP, Programming and Production, for Legendary Entertainment’s digital networks the place he was part of their Nerdist Podcast Network. He additionally served as VP of Fox Digital Studio at twentieth Century Fox.
Hein mentioned, “I’m excited to continue collaborating with studios, publishers, and storytellers to extend media and entertainment brands into the audio space. There is still so much opportunity to provide them with financing partnerships. Additionally, podcast marketing and discovery continues to be a challenge for most players. At NBC we really developed effective audience growth strategies that involve social, digital, and editorial content to surround and activate podcasts. I think we can bring this experience to the marketing place and really add value.”