BBC Studios-Owned UKTV Posts Record Viewing Share As Drama Pivot Works – Deadline


BBC Studios-owned channel group UKTV achieved its document share of TV viewing final yr, growing by virtually 5% as dramas similar to Annika and Ragdoll generated huge audiences.

According to UKTV, whole share rose by 4% to 4.8% throughout all hours, with drama channels Alibi and Drama performing significantly effectively. Share of Commercial Impacts, a measure utilized by advertisers, rose by 5.7% to a document 8.5%.

UKTV recognized originals similar to Nicola Walker-starring Annika, whose high episode has been watched by greater than 1.3M folks and is Alibi’s most-watched present of all time, together with Sid Gentle Films’ Ragdoll, as key to its success.

The channel group has pivoted in direction of a scripted technique over the previous couple of years, additionally ordering the likes of BBC Studios’ We Hunt Together and Red Production Company’s Traces.

Non-scripted titles to carry out effectively included Dave codecs Meet the Richardsons and Mel Giedroyc: Unforgivable, the latter of which is seen as one of many successor reveals to Taskmaster, which now airs on Channel 4.

Of the top-10 most-viewed reveals, six had been UKTV originals.

CEO Marcus Arthur, who was beforehand linked with the BBC Studios CEO job that was lately taken up by Tom Fussell, described the information as an “incredible achievement.”

“As we look forward to 2022, we will continue UKTV’s growth trajectory by working closely with domestic and international production partners, investing smartly in content, and expanding the footprint of our much-loved brands,” he added.

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